Diamonds

Natural diamonds

Formed deep in the earth one to three billion years ago, every natural diamond is a small piece of the planet's history. Ours are graded by GIA, and we'll set several side by side so you can find the one that's yours.

A natural rough diamond crystal on dark slate beside a brass loupe

Why natural

What makes a natural diamond special

Age
Most natural diamonds are between one and three billion years old
Rarity
Only a small share of what's mined is good enough to be cut as a gem
Value
Natural diamonds hold more of their value over time than lab-grown stones
Grading
We offer natural diamonds graded by GIA, the lab that created the 4Cs

Buying and selling

We know what natural diamonds are worth

We buy loose diamonds of a carat and up, so we know what a fair price looks like on both sides of the counter.

Sell a diamond

FAQ

Questions, answered

Something else on your mind? Ask us

Is a natural diamond a better investment?

Natural diamonds keep more of their value than lab-grown ones, but very few jewelry purchases make money. Buy the stone you love at a fair price.

Can I see diamonds before I decide?

Yes. Book a time and our GIA Graduate Gemologist will set out stones in your shape, size, and budget so you can compare them under the loupe.

Do you check the stone against its report?

Every time. We check the measurements, the inclusions, and the laser inscription if there is one against the report before we show you a diamond.

A refined showroom interior with a long glass display case, sapphire velvet consultation chairs, and tall windows

Visit the showroom

Hours and directions

Address

29383 U.S. Highway 19 N.
Clearwater, FL 33761

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Hours

Monday to Friday
10am to 6pm
Saturday
10am to 4pm
Sunday
Closed
Book an appointmentWalk-ins are always welcome