Sell to us
Trade in and trade up
Put the jewelry, watches, and diamonds you no longer wear toward something new. A larger diamond, a new setting, a different watch, or a piece made from scratch. Bring it in and we'll show you its trade value and its cash value side by side.
Ways to trade up
What people trade toward
How it works
A trade in a single visit
1
Bring it in
Jewelry, loose diamonds, gold, and watches, whatever condition they're in. Walk in or book a time.
2
Valued in front of you
Our GIA Graduate Gemologist examines the stones, and we test and weigh the metal while you watch.
3
Two numbers
You'll see the trade value toward something new and the cash offer, so you can choose.
4
Choose the new piece
From the case, from the designer, or made from scratch in our workshop.
What we take
Trade-in favorites
- Engagement rings
- The most common upgrade. Trade the ring or just the diamond toward a larger stone
- Loose diamonds
- Natural diamonds of every size, valued on cut, color, clarity, and carat
- Watches
- Rolex in any condition, plus gold and luxury watches, running or not
- Gold and platinum
- Broken chains, single earrings, and pieces you'll never wear again
- Estate jewelry
- Inherited pieces you'd like to turn into something you'll wear
The anniversary upgrade
Many couples mark a milestone by trading the original diamond toward a larger one, or by resetting it with side stones or a halo. Bring the ring in and our design team will show you every option before anything changes.
Can I trade in jewelry I didn't buy here?
Yes. We take jewelry, diamonds, and watches from anywhere.
Can I trade toward a custom piece?
Yes. Your trade can go toward anything we make or sell, including custom work and pieces from the designer.
Do I have to trade, or can I just sell?
Either. We'll show you both numbers and you decide.
What should I bring?
The pieces, any grading reports or watch papers you have, and a government-issued photo ID, which Florida law requires.
Visit the showroom
Bring it in six days a week
Call or email
Hours
- Monday to Friday
- 10am to 6pm
- Saturday
- 10am to 4pm
- Sunday
- Closed