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Diamond guide

How to buy an engagement ring

A clear path from first idea to the ring on their hand, from the people who'll help you choose the diamond and make the setting. Start anywhere, and ask us anything along the way.

Book an appointmentDesign your ring
An open ring box beside a notebook and loose diamonds on a sapphire tray

Step by step

Six decisions, in order

  1. 1

    Set a budget

    Choose a number you're comfortable with. Most people spend more on the diamond than the setting.

  2. 2

    Pick a shape

    Look at what they wear and save photos they like. Round, oval, and emerald are among the most popular.

  3. 3

    Choose the diamond

    Cut first, then color and clarity, then size. Natural or lab-grown changes what your budget buys.

  4. 4

    Choose the setting

    Solitaire, halo, hidden halo, three-stone, vintage, or bezel. Think about everyday life.

  5. 5

    Choose the metal

    Platinum or gold, and match the wedding band you'll add later.

  6. 6

    Get the size right

    Borrow a ring they wear on that finger, or plan to have it resized after the proposal.

Timing

When to start

A month or more out
Gives you time to compare diamonds without pressure
Custom rings
Most are finished two to three weeks after you approve the design
Short on time
Ask about finished rings in the case that can be sized at our bench

Go deeper

Each step in detail

FAQ

Questions, answered

Something else on your mind? Ask us

How much should I spend on an engagement ring?

Whatever you're comfortable with. There's no rule. Tell us your budget and we'll show you the best diamond and setting it buys, in natural and lab-grown.

Should I propose with the final ring?

Many people do. Others propose with a ring in the case and change the setting together afterward. Both work.

What if the ring doesn't fit?

Most rings can be sized at our bench, and simple sizing is often done the same day.

Guides

Keep learning